Skip to content


Three Examples of Criticism in Action

Critical thinking is inescapable. Let me say that another way: the way we think about anything is inherently critical.  Cognitive scientists agree, roughly, that the mind operates on a number of principles. Our minds perceive boundaries between things, rhythms, associations, classifications, abstractions, and hierarchies. These principles drive the kind of questions I proposed in my previous post.

I wouldn’t argue for a direct correspondence between cognitive principles and the four critical questions. At the same time its clear that when you perceive boundaries between things, then you can start to organize them into a narrative which answers question one, “What Happened?” You can find similar exchanges between the four questions and the other principles.

Maybe this is all too esoteric. The heart of what I’m saying is that you will find those four questions in any kind of critical practice, from science to religion. Here are a few examples of those ideas in play:

1. Literary Criticism: Stanford University’s  The Literature of Crisis (link loads iTunes)

This is a great example of literary criticism in practice. The two professors who teach this course really capture S.T. Coleridge’s definition of a literary critic, which is one who teaches others how to read.

2. Theology: Ruveun Cohen’s Course on Passover

I think you’ll find little difference between a good literary critic and a good spiritual advisor. In this case, Rabbi Cohen asks basic (literary) questions about the texts that codify the Jewish holiday of Passover.

3. Policy Analysis: Marcia Angell on Reforming the US Health System (link loads iTunes)

Marcia Angell gives a startling clear analysis of the US Health system and its pitfalls. Listen closely and you’ll hear her answer the four questions we’ve been talking about for two posts now.

Posted in Criticism.


The Four (Literary) Questions

I’m asked to explain the work I do, now and then. Often, this means I tell a compelling story about how literary criticism and cyberspace fit together. The elevator version of the story goes:

When people use the Internet they’re not trying to talk to machines, they’re trying to talk to other people through the machine. The Internet helps connect people, the same way two telephones connect people. The Internet has changed a lot of things in the world, and there are more changes to come. The relationships people play out are insensitive to these changes. Since my job is to make technology useful for people, I use literature and cognitive science to understand how people relate to each other. I bend technology to fit those relationships.

“So you read books?” is the most frequent response. The answer depends on what you mean by read. To read is to look carefully so as to understand the meaning of what’s written. That’s a more demanding job than most people have in mind. Meaning can evade us for many reasons, but the literary critic is there to help us catch what may have otherwise gone unnoticed; to teach us to read.

The term literary criticism covers a wide range of approaches to this problem. Critics find patterns of meaning in everything from the choice of words to the place the actions happens. In spite of their differences, all approaches try to answer the same four questions:

1. What Happened?

This is just slightly more sophisticated than the book report you filed in Grade One. The difference is that the retelling of events is selected to make a point. Rather than tell the whole story, the critic will choose and arrange the narrative events that support his argument. Simple though it may be, it’s crucially important to the questions that come later.

2. How Was It Told?

The way people use language reveals things about them. Assume that you’re reading about someone trying to get some salt passed to them. Saying:

“Can you pass the salt, please?”

means something different than:

“Gimme the damn salt!”

The person could reasonably say either sentence depending on the context. What they say tells you something about where they are, who they’re talking to, and so on. My example was designed for contrast, but even a subtle change to the first sentence like “Please, can you pass the salt?” will change your understanding of what a person is doing.

Writers and critics are conscious of these kinds of differences, variously called rhetorical or poetic devices. Using poetic devices in this way is the art of what writers do.

3. Why Was it Told that Way?

This is where the majority of controversy occurs in literary criticism. Critics try to show that poetic devices are used systematically throughout a text for a particular effect. Like any argument, a strong case in favour of one view over another depends on evidence. The strongest arguments around this question are based on a lot of reading both in the primary texts themselves, and what others have thought about them.

This is also where critical theorists go wrong. I’m only exaggerating a little when I say that they would rather find a clever way to make an argument than face the more difficult and mundane task of finding the evidence to support a claim. One of my professors tells the story of one of his students who claimed she completed her Master and Doctoral degrees without ever reading a novel or poem. Whether or not its true, the sad fact is that its believable.

4. What’s Going On?

Literary studies ends, properly, at question three. This question is where literary critics, historians, philosophers, sociologists, psychologists, etc. meet to swap ideas and annoy each other. Everyone gains something from trying to answer this question.

I’ve discussed these four questions in terms of literature, but they are just as pertinent to psychological profiling, or User Interface Design. Reading in this way is a basic skill that too few people do consciously. In my case, it feeds my brain raw data from which to generate new ideas.

Posted in Criticism.


Why Ruskin Matters

Recently I criticized some scholars for not working on things that mattered to people. I’ll take a dose of my own medicine here as I justify my thesis. Ruskin was a genius. We tend to use genius to describe scientific and technical thinkers these days, but there are other kinds of insight that have as great an impact on our lives. Ruskin had that other kind of insight in abundance. He deeply influenced the way social democracies function and think about themselves today.

A few examples from the 20th Century come to mind:

  • After Britain’s 1906 General Election, the journalist W.T. Stead asked the 51 Labour MPs what books most influenced them. One book made almost every list: Unto This Last, by John Ruskin.
  • On a 24-hour train ride from Johannesburg to Durban, Ghandi picked up Unto This Last and could not put it down. In his autobiography he writes: “I could not get any sleep that night. I determined to change my life in accordance with the ideals of the book” (An Autobiography, 298).
  • In November of 2006, The Manchester Guardian ran an article on the top 100 Green campaigners of all time. John Ruskin was number 30.
  • Ruskin has been cited by other important social reformers like Martin Luther King Jr. and John F. Kennedy

If social democracy were a rock band, Ruskin would be the Bass player. His influence pervades much of how a social democracy works, but he is largely unacknowledged and almost never read. Why? Many people find his work impenetrable, and understably so: Ruskin wrote more than 250 works over a period of 50 years. He radically changed our understanding of topics as diverse as art history, geology, ornithology, and social theory. Ruskin often wrote about more than one topic at a time, which is another source of difficulty in reading him. His father described his work as truth in mosaic.

When Ruskin does get read these days it’s usually a chapter or two from one of his larger works. A few stones from the mosaic. It’s difficult to see the truth when you can’t see the overall pattern. To see the bigger picture, you need to read larger chunks of his work. Of course, that returns us to the original problem: how does one approach a work that looks deeply into several topics?

My job, as a literary critic is to teach people to read. My thesis tries to give people a toe-hold in Ruskin’s work by reducing his ideas to three principles. If you can understand just those three ideas, Ruskin will make a lot more sense. I hope that by enabling people to read Ruskin, we can see a bigger piece of the truth he was writing about. I hope we can open more conduits to these ideas that have been silently influential in our lives.

Posted in Uncategorized.


University English Studies

I just listened to a talk Steven Pinker gave on his book The Blank Slate. Pinker argues that our brains are hard-wired to do specific things like learn language, love, and so on. Currently, this is the less popular position in the nature vs. nuture debate.

In the talk he covers the two topics in his book where he received the most strongly negative feedback: parenting, and the arts. I have some experience in both of these areas but it’s his criticism of how the arts, and university academics in particular, have failed society that resonated most strongly with me.

Contrary to what the arts community and academics would tell you, Pinker claims, most of the arts (broadly defined) are not in decline. There are three exceptions: elite art after 1930 (i.e. Modern and Post-Modern art), literary criticism, and university humanities programs. What is the problem with those three fields? They have all denied human nature in favour of other things.

Virginia Woolf notes in 1910 that the forms of appreciation of art prior to the 20th were in decline. Over the next 40 years or so, we dropped the idea of finding beauty and pleasure in art, enjoying a good story plot, and look for clarity and insight from our literary critics.

My romance with the university setting is almost over. After 8 years of professional work, it was refreshing to come back to a university campus. All of the positive clichés about the academy are true: it’s a luxurious place to think beautiful thoughts and occasionally write them down. It also has its traps. In the English department, among others, the trap some academics fall into is called Critical Theory. This has come to replace clarity,  insight, and an appreciation of beauty.

In place of people like C.S. Lewis, and J.R.R. Tolkein (they were critics before they were authors), who could spin a yarn and tell you something about yourself in the process, we have Judith Butler:

The move from a structuralist account in which capital is understood to structure social relations in relatively homologous ways to a view of hegemony in which power relations are subject to repetition, convergence, and rearticulation brought the question of temporality into the thinking of structure, and marked a shift from a form of Althusserian theory that takes structural totalities as theoretical objects to one in which the insights into the contingent possibility of structure inaugerate a renewed conception of hegemony as bound up with contingent sites and strategies of the rearticulation of power.

That was a single sentence. It didn’t say anything (go ahead, read it again). It’s logic is cumbersome. The hardest part about working in academia is to politely side-step this kind of sophomoric language and reasoning from people who should know better. What they should have figured out by the time they earn a Ph.D. is what matters–what helps people understand the world and themselves differently. The human universals that interest Pinker matter. How we live, love, and die matter.

I suspect this is an unpopular view in my department. One professor, who teaches critical theory, yelled at a student once for asking about the relevance of theory to literary studies: the professor felt that if mathematicians and theoretical physicists didn’t have to justify their research, neither should critical theorists. I think Noam Chomsky responds best:

Since no one has succeeded in showing me what I’m missing, we’re left with the second option: I’m just incapable of understanding [post-modern theories]. I’m certainly willing to grant that it may be true, though I’m afraid I’ll have to remain suspicious, for what seem good reasons. There are lots of things I don’t understand — say, the latest debates over whether neutrinos have mass or the way that Fermat’s last theorem was (apparently) proven recently. But from 50 years in this game, I have learned two things: (1) I can ask friends who work in these areas to explain it to me at a level that I can understand, and they can do so, without particular difficulty; (2) if I’m interested, I can proceed to learn more so that I will come to understand it. Now Derrida, Lacan, Lyotard, Kristeva, etc. — even Foucault, whom I knew and liked, and who was somewhat different from the rest — write things that I also don’t understand, but (1) and (2) don’t hold: no one who says they do understand can explain it to me and I haven’t a clue as to how to proceed to overcome my failures.

The inability for literary theorists to account for themselves is no different than a religious extremist’s inability to explain why God supposedly told him to hurt people. Put another way, people  like Derrida claim that you can only say what you mean if you have a false sense of what “meaning” is. Of course, he couldn’t say that outright. Try reading him sometime and explain what he’s added to our collective knowledge.

Not all academics behave this way but it only takes a few, vocal critical theorists to lower the value of a healthy debate.

Posted in Criticism, Process.


Revised Thesis Summary

As work on my thesis progresses, my description of it evolves. I was happy with how simple and clear the first draft of my latest description came out. As it went through revision after revision, I became uncomfortable with how stuffy it sounded. My discomfort was soothed by my supervisor’s jabs at the nature of academic committees who job it is to review projects like mine.

I’m surprised at my reluctance to accept the yoke of the committee. I have clients who are far more exacting in their expectations, but I make revisions for them without protest (professional advice aside). When it comes to client-work, my writing is never about ego. I’m always focused on producing the best writing I can. When it comes to the academy, for some reason its gets personal.

In any case, if you’re interested in learning a little bit about a genius from 19th century Britain, here’s a gentle introduction to my thesis on John Ruskin’s works.

Posted in Criticism.


Social Media Strategy

“Here is an early indication of how the Internet will connect with non-geeks in a meaningful way. Some might argue that sites like myspace and facebook have already crossed that threshold, but I disagree.”

From my recent post on the eParnterup Blog: The New Multi-Modal Mix

Posted in Cross-Post.


User Research

One thing we do, almost perpetually, at ePartnerup is design. We’re constantly reflecting on how to do things differently to get better results. Better has different meanings depending on context, so design is as much about study as it is about creating things.

Some part of my brain is preparing for the next round of focus groups we’re running in the next two or three months. I’ve started to sketch out some things I want to know from the groups we’re talking to, and posted them below. Feel free to comment if you think of something that I’ve overlooked.

1. Who (user profile)

  • What is your professional role (founder, career CEO, lawyer, academic, BizDev, etc.)?
  • What is your training (PhD, MBA, LL.B., etc)?
  • How many inter-company partnerships have you negotiated or participated in?
  • How many do you expect to negotiate in the next 12 months?
  • How do you fit into the decision process in strategic partnerships (do you sign?)?
  • Demo data?
  • Where do you spend most of your time (office, lab, lunch)?

2. What

  • What are your top three responsibilities in your role?
  • What are your top three priorities for your role?
  • How do you use the internet in your professional capacity (email, read “web 1.0″ sites)?
  • How do you use the internet in a personal capacity?
    • social
    • business (reviews, shopping, etc.)
    • [do they have javascript and cookies enabled]
  • How do you connect with other businesses (personal/pro network, conferences, etc.)?

3. How

  • Once your company has identified a need for a partner, what’s the first thing you do?
  • How do you find prospective partners?
  • How do you go about sharing information (face-to-face, email, courier)
  • Who/how many people in the company are involved in the negotiation?
    • How do you involve them?
  • What are the major tasks (goals) you complete during the process? For each what are the:
    • Ground: prompts, documentation around it, internal processes, etc.
    • Procedure: the steps you take
    • Terminology: what are the various terms related to this task
    • Systemic Actions: What feedback do you get? What do you do with it? What happens without you?
    • Who takes the initiative?
    • How would you rank the complexity?
      • Subtasks?
      • Information involved
    • Problems? Breakdowns?
    • Duration?
    • Frequency?
    • Quality?
    • Perceived continuity?
    • Environment: where (office, prospect’s facility)?

Posted in Process, Start-Up.


KW Parents and Grand River Transit

I’m in the process of developing an article about the experience of parents who ride on Grand River Transit. If you’re a parent who lives in Kitchener-Waterloo and you ride transit, I would really appriciate it if you could fill out a survey I’ve developed.

I would also like to interview anyone who feels they would like to share their experience of riding transit in the city. I do not need to quote you if you don’t feel comfortable being cited. Please contact me if you’re interested.

Posted in Invitation.


Architectures of Participation

“The Web 2.0 label is often linked to a smorgasbord of technologies that make websites seem more responsive, but that’s inaccurate. The real Web 2.0 is about providing tools that mediate relationships between people instead of machines.”

From my recent post on the ePartnerup Blog: Back-of-the-Napkin on Web 2.0

One of the by-products of giving so many presentations on ePartnerup over the past few weeks is the documentation of the idea. We’re now starting to share parts of those documents with a wider audience, which is why you’re seeing so many cross-posts to the ePartnerup blog.

An online partnering tool like ePartnerup is a textbook Web 2.0, social networking technology, but that’s not obvious. Web 2.0 is usually associated with responsive websites with brightly coloured graphics and (often) little substance. On the contrary, Web 2.0 is the latest label for tech publisher Tim O’Reilly’s vision of the Internet as a technology that enables everyone to participate in the community; the Internet has an architecture of participation. ePartnerup applies those ideas–that users should be able to contribute to a community through the web–to the problem of finding a collaborator in knowledge-based industries.

Posted in Cross-Post, Start-Up.


New Applications for Social Networking

“Social networking online continues to gain the attention of people older than its original teens-and-twenty-somethings constituency, but it’s still designed as a tool for personal progress rather than profit improvement. It remains interpersonal rather than inter-organizational in scope and features so social networking services that some business people use (like LinkedIn, Xing, or even Facebook) lack business-to-business features.”

From the most recent post at the ePartnerup blog: The Evolution of e-Commerce

ePartnerup remains at the centre of my activity: writing, editing, designing, and pitching. The writer me is in the unenviable position of having the entrepreneur me as his biggest client. At ePartnerup we’ve had a number of positive meetings with some trade association directors around Southern Ontario and Western New York over the past few weeks. We’re getting close to negotiating some seed funding, but there’s still a lot of work to do.

Posted in Cross-Post, Start-Up.